Your Show Deserves More Than a Boosted Post.
Concertron is a fractional CMO and digital marketing agency built for the live events industry.
We've been in the crowds, behind the stage and inside the data since before content strategy was a job title.
Innovative
Strategic
Creative
Dynamic
Visionary
Collaborative
Impactful
Innovative
Strategic
Creative
Dynamic
Visionary
Collaborative
Impactful
Innovative
Strategic
Creative
Dynamic
Visionary
Collaborative
Impactful
Innovative
Strategic
Creative
Dynamic
Visionary
Collaborative
Impactful
We Started Where the Music Was Loudest.
Concertron didn't start in a boardroom. It started in 2014 inside Avalon Hollywood, a 2,500-capacity institution at the crossroads of Hollywood & Vine, obsessing over what separates a full room from a half-empty one. That obsession stuck.
Well over 15 years in the game, it drove us through nightclubs, festival grounds, ticketing systems, and ad dashboards.
The mission never changed: Get the right people in the room.
Innovative
Strategic
Creative
Dynamic
Visionary
Collaborative
Impactful
Innovative
Strategic
Creative
Dynamic
Visionary
Collaborative
Impactful
Innovative
Strategic
Creative
Dynamic
Visionary
Collaborative
Impactful
Innovative
Strategic
Creative
Dynamic
Visionary
Collaborative
Impactful
Paid Media
Most venues run ads. Few run them well. We build Meta and Google ad campaigns around your on-sale calendar with real creative strategy, precise targeting, and in-house optimization from first spend to final ticket.
Paid Media
Most venues run ads. Few run them well. We build Meta and Google ad campaigns around your on-sale calendar with real creative strategy, precise targeting, and in-house optimization from first spend to final ticket.
Paid Media
Most venues run ads. Few run them well. We build Meta and Google ad campaigns around your on-sale calendar with real creative strategy, precise targeting, and in-house optimization from first spend to final ticket.
Email and SMS Marketing
Platform-native campaigns on Hive.co and comparable tools. We write the copy, build the sends, and track the results. No templates. No generic subject lines.
Email and SMS Marketing
Platform-native campaigns on Hive.co and comparable tools. We write the copy, build the sends, and track the results. No templates. No generic subject lines.
Email and SMS Marketing
Platform-native campaigns on Hive.co and comparable tools. We write the copy, build the sends, and track the results. No templates. No generic subject lines.
Campaign Management
Full-service promotional lifecycle management from announce to door time. We coordinate assets, timelines, platform scheduling, and performance reporting so nothing falls through the cracks.
Campaign Management
Full-service promotional lifecycle management from announce to door time. We coordinate assets, timelines, platform scheduling, and performance reporting so nothing falls through the cracks.
Campaign Management
Full-service promotional lifecycle management from announce to door time. We coordinate assets, timelines, platform scheduling, and performance reporting so nothing falls through the cracks.
Content and Copy
Show announces, on-sale posts, radio spots, ad copy, and campaign messaging that sounds like a human wrote it, because one did. Voice-matched to your brand and built to convert.
Content and Copy
Show announces, on-sale posts, radio spots, ad copy, and campaign messaging that sounds like a human wrote it, because one did. Voice-matched to your brand and built to convert.
Content and Copy
Show announces, on-sale posts, radio spots, ad copy, and campaign messaging that sounds like a human wrote it, because one did. Voice-matched to your brand and built to convert.
Presale Strategy
Most venues leave presale revenue on the table. We build the full funnel: SMS capture, email sequencing, presale segmentation, and timing strategy that moves tickets before the public even knows they are on sale.
Presale Strategy
Most venues leave presale revenue on the table. We build the full funnel: SMS capture, email sequencing, presale segmentation, and timing strategy that moves tickets before the public even knows they are on sale.
Presale Strategy
Most venues leave presale revenue on the table. We build the full funnel: SMS capture, email sequencing, presale segmentation, and timing strategy that moves tickets before the public even knows they are on sale.
Marketing Automation
AI-powered workflows, Zapier pipelines, and platform integrations that turn your show calendar into a machine. Built for venues and promoters who want to scale output without scaling headcount.
Marketing Automation
AI-powered workflows, Zapier pipelines, and platform integrations that turn your show calendar into a machine. Built for venues and promoters who want to scale output without scaling headcount.
Marketing Automation
AI-powered workflows, Zapier pipelines, and platform integrations that turn your show calendar into a machine. Built for venues and promoters who want to scale output without scaling headcount.
5,000+ Events.
Zero Guessing.
Live events marketing has a dirty secret: most of it is reactive. Something goes on sale, someone boosts a post, and everyone hopes for the best. Concertron was built on the opposite philosophy. Concertron was built by someone who has been inside the machinery of this industry at every level.
We do not bring you theory. We bring you a system.
Results Worth Talking About
CONCERTRON
400%
Presale Capture Rate Increase
After implementing a dedicated SMS opt-in strategy on a venue calendar.
400%
Presale Capture Rate Increase
After implementing a dedicated SMS opt-in strategy on a venue calendar.
CONCERTRON
5.8x
Average ROAS on Meta Campaigns
On Meta campaigns for new show announces across venue clients.
5.8x
Average ROAS on Meta Campaigns
On Meta campaigns for new show announces across venue clients.
CONCERTRON
62%
Email Open Rate on Presale Sequences
On targeted presale sequences vs. 21% industry average.
62%
Email Open Rate on Presale Sequences
On targeted presale sequences vs. 21% industry average.
Innovative
Strategic
Creative
Dynamic
Visionary
Collaborative
Impactful
Innovative
Strategic
Creative
Dynamic
Visionary
Collaborative
Impactful
Innovative
Strategic
Creative
Dynamic
Visionary
Collaborative
Impactful
Innovative
Strategic
Creative
Dynamic
Visionary
Collaborative
Impactful
Things People Ask Before They Hire Us
Things People Ask Before They Hire Us
Whether you are curious about our fractional CMO model or need specifics on live events marketing, find the answers here.
Whether you are curious about our fractional CMO model or need specifics on live events marketing, find the answers here.
What services do you offer?
The stuff that actually sells tickets. Paid media, presale strategy, email and SMS, content and copy, campaign management, and marketing automation. If it does not move people from the couch to the door, we are probably not the ones selling it to you.
What industries do you specialize in?
The short answer is live events. The longer answer is nightclubs, festivals, independent venues, touring artists, and music tech companies who need someone that already speaks the language. We are not starting from zero on your industry. We have been inside it for 15 years.
WHAT DOES WORKING WITH CONCERTRON ACTUALLY LOOK LIKE?
Depends on what you need. Some clients hand us the full campaign and disappear until the show sells. Others want to be in the weeds on every ad set. Either way, you get someone who already knows how venues operate, what presale windows actually do, and why the on-sale day matters more than most people treat it. We plug in fast and we do not need a six-week ramp.
What makes your approach unique?
We are genuinely obsessed with the math behind a full room. Not in a "we leverage data-driven insights" way. In a "we are checking the ad dashboard at midnight because something is off" way. But numbers without creative are just a spreadsheet nobody acts on. The campaigns that actually move tickets are the ones where the data tells you who to reach and the creative makes them stop scrolling. We do both.
Do you offer customized solutions?
Everything we do is built around your calendar, your market, and your audience. Over 5,000 shows across every continent (except Antarctica) will do that to you. You stop guessing and start knowing exactly what each situation actually needs, and that instinct shows up in every campaign we build.
Is it a robot that runs Concertron?
Not even close. Concertron is run by Andrew Reinfeld, a human person who has spent 15 years inside live events marketing and has the ad dashboards, presale funnels, and questionable late night decisions to prove it. Avalon Hollywood. Prototype Warehouse Project LA. Music Box San Diego. Bayfest. The Clyde Theatre. That is the short list. He has built marketing systems for venues from 200 to 25,000+ capacity, marketed north of 5,000 shows across multiple continents, and understands the full promotional lifecycle from announce to door because he has lived it in rooms of every size. Before any of that he was managing artists and consulting on music technology, which means he has seen this industry from just about every angle it has. He built Concertron because he got tired of watching good shows underperform for no good reason. Bad marketing is a solvable problem.
What services do you offer?
The stuff that actually sells tickets. Paid media, presale strategy, email and SMS, content and copy, campaign management, and marketing automation. If it does not move people from the couch to the door, we are probably not the ones selling it to you.
What industries do you specialize in?
The short answer is live events. The longer answer is nightclubs, festivals, independent venues, touring artists, and music tech companies who need someone that already speaks the language. We are not starting from zero on your industry. We have been inside it for 15 years.
WHAT DOES WORKING WITH CONCERTRON ACTUALLY LOOK LIKE?
Depends on what you need. Some clients hand us the full campaign and disappear until the show sells. Others want to be in the weeds on every ad set. Either way, you get someone who already knows how venues operate, what presale windows actually do, and why the on-sale day matters more than most people treat it. We plug in fast and we do not need a six-week ramp.
What makes your approach unique?
We are genuinely obsessed with the math behind a full room. Not in a "we leverage data-driven insights" way. In a "we are checking the ad dashboard at midnight because something is off" way. But numbers without creative are just a spreadsheet nobody acts on. The campaigns that actually move tickets are the ones where the data tells you who to reach and the creative makes them stop scrolling. We do both.
Do you offer customized solutions?
Everything we do is built around your calendar, your market, and your audience. Over 5,000 shows across every continent (except Antarctica) will do that to you. You stop guessing and start knowing exactly what each situation actually needs, and that instinct shows up in every campaign we build.
Is it a robot that runs Concertron?
Not even close. Concertron is run by Andrew Reinfeld, a human person who has spent 15 years inside live events marketing and has the ad dashboards, presale funnels, and questionable late night decisions to prove it. Avalon Hollywood. Prototype Warehouse Project LA. Music Box San Diego. Bayfest. The Clyde Theatre. That is the short list. He has built marketing systems for venues from 200 to 25,000+ capacity, marketed north of 5,000 shows across multiple continents, and understands the full promotional lifecycle from announce to door because he has lived it in rooms of every size. Before any of that he was managing artists and consulting on music technology, which means he has seen this industry from just about every angle it has. He built Concertron because he got tired of watching good shows underperform for no good reason. Bad marketing is a solvable problem.
What services do you offer?
The stuff that actually sells tickets. Paid media, presale strategy, email and SMS, content and copy, campaign management, and marketing automation. If it does not move people from the couch to the door, we are probably not the ones selling it to you.
What industries do you specialize in?
The short answer is live events. The longer answer is nightclubs, festivals, independent venues, touring artists, and music tech companies who need someone that already speaks the language. We are not starting from zero on your industry. We have been inside it for 15 years.
WHAT DOES WORKING WITH CONCERTRON ACTUALLY LOOK LIKE?
Depends on what you need. Some clients hand us the full campaign and disappear until the show sells. Others want to be in the weeds on every ad set. Either way, you get someone who already knows how venues operate, what presale windows actually do, and why the on-sale day matters more than most people treat it. We plug in fast and we do not need a six-week ramp.
What makes your approach unique?
We are genuinely obsessed with the math behind a full room. Not in a "we leverage data-driven insights" way. In a "we are checking the ad dashboard at midnight because something is off" way. But numbers without creative are just a spreadsheet nobody acts on. The campaigns that actually move tickets are the ones where the data tells you who to reach and the creative makes them stop scrolling. We do both.
Do you offer customized solutions?
Everything we do is built around your calendar, your market, and your audience. Over 5,000 shows across every continent (except Antarctica) will do that to you. You stop guessing and start knowing exactly what each situation actually needs, and that instinct shows up in every campaign we build.
Is it a robot that runs Concertron?
Not even close. Concertron is run by Andrew Reinfeld, a human person who has spent 15 years inside live events marketing and has the ad dashboards, presale funnels, and questionable late night decisions to prove it. Avalon Hollywood. Prototype Warehouse Project LA. Music Box San Diego. Bayfest. The Clyde Theatre. That is the short list. He has built marketing systems for venues from 200 to 25,000+ capacity, marketed north of 5,000 shows across multiple continents, and understands the full promotional lifecycle from announce to door because he has lived it in rooms of every size. Before any of that he was managing artists and consulting on music technology, which means he has seen this industry from just about every angle it has. He built Concertron because he got tired of watching good shows underperform for no good reason. Bad marketing is a solvable problem.
Innovative
Strategic
Creative
Dynamic
Visionary
Collaborative
Impactful
Innovative
Strategic
Creative
Dynamic
Visionary
Collaborative
Impactful
Let's Connect
Tell us what you are working on. A new venue, an upcoming festival, a show calendar that needs a system behind it. We read every submission and respond within one business day.
Let's Connect
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